Utah Sports Commission

The Utah Sports Commission is working to distinguish the State of Utah as a leader in the world of sports marketing, event attraction, sport development and sport-related tourism. The Sports Commission is continuing to exercise fiduciary responsibility in allocating public and private funding to sporting events as it promotes the State of Utah and generates economic impact through sport.

In 2009-2010, the Sports Commission partnered in 37 world-class sporting events across the state and leveraged those events where advertising or sports tourism activities could be executed. $1.7 million in funding was provided to sports events resulting in an estimated $135 million in economic impact to the State of Utah and an average return on investment of $91:1 to $160:1 per dollar spent. Seventeen of these events hosted also had a major national and international television component to them generating an estimated $51 million in media value to the state. The Utah Sports Commission continues to contribute building the state's annual $4.5-6 billion dollar sports industry through capitalizing on its core competencies, including winter sports, action/adventure sports, golf, motor sports, Olympic legacy sports and activities, and others.