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Vicki Varela
Managing Director of Tourism, Film and Global Branding

Dave Williams
Associate Managing Director

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Barbara Bloedorn
Administrative Assistant

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Dixie National Forest
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Utah Office of Tourism

Utah’s mountains, desert terrain and red rock formations, located in the heart of America’s Mountain West, offer a wide range of attractions for you to discover.  Scenic vistas and panoramas are found around every corner as you enjoy outdoor activities, including hiking, mountain biking, river running, fishing, birdwatching, golfing or skiing at our 14 ski resorts featuring The Greatest Snow on Earth®.

In winter, as much as 500 inches of powder falls in Utah’s mountains.

Utah, Life Elevated®

Where Utah sits at the confluence of the Great Basin, the Middle Rocky Mountains and the Colorado Plateau is some of the world’s most unique landscapes, comprised of startling geology and plenty of open space for people to get out and stretch their legs, get off-road or find solitude within vast wilderness and backcountry escapes.  It’s no wonder travelers are increasingly discovering Utah, and once they do, are coming back for more.

Tourism is Big for the Economy

When it comes to economic development, tourism plays a major role. More importantly, traveling plays a major role in many of our lives.

Tourism in Utah accounted for $7.4 billion in in-state spending in 2012.

Many have been drawn to Utah’s diversity and beauty. Native Americans, frontiersmen, Mormon pioneers, miners, cowboys, filmmakers and others have contributed to a rich, colorful history.  Utah is home to five national parks, 43 state parks, five national forests, seven national monuments, two recreation areas, one national historic site, and 26 national and local scenic byways.  Elevation ranges from 2,200 feet to over 13,000 feet.

Cultural Renaissance Arising

In addition to the state’s outdoor adventures, we invite you to enjoy our world-class dining, spas, golf courses, shopping, historic sites and year-round events.  Visit the venues of the 2002 Olympic Winter Games that remain open to the public.  In the Salt Lake area, sports enthusiasts can enjoy professional athletics such as NBA basketball (Utah Jazz) and Major League Soccer (Real Salt Lake).  There are also great baseball, arena football and hockey facilities that are home to professional leagues and affiliates.

You are sure to find something do in any one of Utah’s four distinct seasons.  Utah has a symphony, opera, ballet, and numerous theater and dance companies.  Galleries across the state showcase compelling visual arts collections.  Events range from the Tulip Festival at Thanksgiving Point in Lehi in the spring to the Tony Award-winning Utah Shakespeare Festival in Cedar City in the summer to Oktoberfest at Snowbird in the fall to the Sundance Film Festival in Park City in the winter.  Enjoy Utah’s pioneer heritage in July during the annual Days of ’47 in Salt Lake City, which includes parades, concerts, and a rodeo.  Music lovers will enjoy the Utah Festival Opera in Logan in the summer or the Moab Music Festival in September.  In October, Antelope Island State Park hosts the annual Bison Roundup.  During the holidays, visitors can take in the thousands of lights on historic Temple Square.

Visit for event listings.

Meanwhile, the local food and craft brewing scenes in UTAH are thriving. From farm-to-table comforts to globally inspired cuisine, Utah is making a culinary name for itself. In addition to Park City’s award-winning distillery, High West, Utah has eighteen breweries statewide, including in Moab near Arches and Canyonlands national parks, Springdale at the mouth of Zion National Park, Price in Central Utah, throughout the Wasatch Front, in Park City and as far north as Logan.

More Information or Plan A Trip

Curiosity piqued? Watch the Mighty 5 video or click on the EXPLORE icon below for a great Utah adventure organized around our epic national parks. For more information to plan your Utah vacation, go to or call 800-200-1160.

Mighty 5 national parks




Some say our icons sell themselves, but our award-winning marketing and advertising efforts sell them better.